Santa Cruz County Association of Realtors
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Mission Statement
Fostering a collaborative community that enhances professionalism and integrity while advocating for home ownership, housing and private property rights.

Our Vision
"Preparing REALTORS® for Tomorrow"

As a Member of the Santa Cruz County Association of REALTORS®, you belong to an organization and network of REALTORS® throughout the nation.

The National Association of REALTORS® is the nation's largest trade association representing all facets of the real estate industry. The purpose of the National Association of REALTORS® (NAR) is to enhance the ability and opportunity of its members to conduct their business successfully and ethically, and to promote the preservation of the right to own, transfer and use real property. NAR Website

The purpose of the California Association of REALTORS® is to serve its membership in developing and promoting programs and services that will enhance the members' freedom and ability to conduct their individual businesses successfully with integrity and competency, and through collective action, to promote the preservation of real property rights. The CAR Vision Statement: The REALTOR® organization will be the pre-eminent source of essential business services and the association of choice for real estate professionals committed to excellence.

The Santa Cruz County Association of REALTORS® (SCCAR) is a trade organization representing all facets of the real estate industry in Santa Cruz County, with association memberships of over 1,100 REALTORS® and 80 Affiliates. It's objectives are to unite those engaged in the recognized branches of the real estate profession for the purpose of exerting a beneficial influence upon the professional and related interests; promote and maintain high standards of conduct in the real estate profession as expressed in theCode of Ethics of the National Association of REALTORS®; provide a unified medium for real estate owners and those engaged in the real estate profession; and further the interests of home and other real property ownership.

Santa Cruz County Association of REALTORS® offers friendly and efficient local services to REALTOR® and Affiliate Members. Some of the services include: weekly tour and marketing meetings, industry and community events, quarterly legal updates, weekly email updates and bimonthly newsletter, social media communications, professional services, educational opportunities, political advocacy and much more. Learn more about SCCAR at, follow us at or join the conversation at

Located at:
2525 Main Street
Soquel , CA 95073

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